For many health care providers, incorporating massage therapy into their practices is a new and effective way to help their patients maintain health or recover from illness. Patients understand the value of massage. After all, almost 40 million adult Americans had a massage at least once between 2014 and 2015 according to the American Massage Therapy Association Consumer Surveys. However, what many people don't know is that massage therapists often specialize in specific areas of practice.
But why choose to specialize?